Why Analytics for Adoption?

You may ask “So what does analytics have to do with adoption?” With any project you’re going to undertake, whether it’s SharePoint migration​ or the launch of a new platform, you can only manage what you measure. The only way you can define if these projects are successful is by knowing what’s going on. Analytics are the key tool to allow you to first know what’s going on, and then make changes within the portal according to these insights.​

You have invested a lot of time and money into your SharePoint Portal. But how do you know your return on investment is actualized? The answer lies simply within one simple word: Adoption. End user adoption rates are a strong indicator of a healthy portal. By learning how to identify end user needs, you can generate reports and metrics, and then use engagement, collaboration, and optimization tools to transform your portal effectively. These tools can include voice of customer surveys, message bars, and behavioral targeting to see your end users’ experience transform right before your eyes.​

4 Key Ways to Track Adoption

Visitor Reports

TRACK WHO’S ACCESSING THE PORTAL 

How can you see who is using the platform, whether it’s SharePoint, Yammer, or any other type of ESN? Which groups are active? Which users aren’t using the portal at all? Knowing who and how the portal is being accessed is the first step in understanding the fundamental dynamics of your portal and its level of adoption. You can then gain a clear picture of what challenges you are facing, and what strong suits you have.

Metrics to use:

Inactive Users Report – knowing who the inactive users are, i​s vital for understanding where your weak spots lie within portal user adoption. Tackling adoption from an organizational-wide standpoint, you can pinpoint individual users with training and additional support.

Unused Content Report – instead of tackling adoption from the standpoint of the entire portal, it’s easier to pinpoint what tools and sites aren’t being accessed very often. Perhaps a site’s adoption rate isn’t high because the content is not relevant to the employees. What if the tools are helpful, but people don’t know how to access them? You can then put a button on the main page of the website if you know a tool is of value to your users, to make their portal experience more productive.

MEASURE IMPROVED PRODUCTIVITY – The fact that people are using the tool isn’t enough to justify success in the portal. For example, to be able to show that the recent migration to Office 365 is improving productivity of employees can be of value to show to management. This is a great way to demonstrate that portal goals are being achieved for overall success.

Metrics to use:

Average Number of Contributions per User – track content contributions per user over time with this detailed report. Gain insight into the average amount of contributions per user.

Active Sites – creating an active sites report over time is a great way to measure whether your portal is being used to increase productivity. By tracking active sites over time, you can measure whether people are creating and collaborating together to create new sites. Or perhaps you have less sites over time, but they are being used for increased workflow productivity. By assessing what’s going on with your active sites, you can attain a clear understanding of the way in which your users are leveraging your site.

Conversion reports – evaluate how well your site is doing its job. Goals and funnels help you measure how good your intranet is at its job. You can establish individual goals to track specific actions people take on your portal.

COLLABORATION – Employees, department heads, and executives sometimes miss the point of the role of the SharePoint portal. A common misconception is that SharePoint is just the company home page where people in the organization can go to get updates on projects or events. Even though it can, and does serve that specific purpose, it also does much more. The initial purpose is to support corporate communication. When people start to collaborate more with discussion tools, you can prove that your users are using the portal for its intended purposes.

Metrics to use:​

Voice of Customer Surveys – solicit feedback on your portal through the use of surveys.

Message Bar – communicate important information through the message bar.

Behavioral Targeting – A powerful tool that allows you to personalize the user experience, giving you unparalleled control over your portal. A Behavioral Targeting tool segments your visitors into different groups, and them allows you to adjust content and style of your portal based on who is accessing it.

ENGAGE COMMUNITY – Accessing the community site is basic, but what is more measureable in terms of adoption is the occurrence of people adding comments, discussions, questions and answers. If people are asking questions and getting answers that they have rated are helpful to them, you can clearly see that the portal is assisting them in their needs. By creating reports with these topics, you can gain a holistic view of how your portal is being accessed.

Metrics to use:

Active groups/users – which groups are moving and shaking? It’s easy to find out with an “Active Groups” report. These reports can tell you how many members are in each group, and the number of posts, replies, likes, shares, and attachments. Knowing which groups are accessing the portal is important, but diving deeper for more specific insights on what they’re actually doing in the portal is more valuable.

Inactive groups/ users – by tackling adoption from an organizational wide standpoint, you can pinpoint individual users or groups with additional training and support. Knowing you your inactive users and groups  are is just as important, because you then have insights to help you appropriate your training budget.

By implementing these 4 key initiatives and the metrics that accompany them, you can gain important insights and know exactly what your portal adoption trends look like. By engaging your portal users and optimizing the portal as tailored to their needs, their user experience is likely going to generate more positive feelings towards portal use.

For more information on an analytics solution that provides all of these metrics and more, visit CardioLog Analytics at http://www.intlock.com/.